We are excited to announce our partnership with BULLZ, a platform dedicated to supporting Web3 content creators and influencers. As a marketing agency that specializes in serving clients across NFT, DeFi, and Metaverse niches, we recognize the importance of influencer marketing in promoting Web3 projects and driving engagement.
Through this partnership, we are leveraging BULLZ’s community of influencers to launch impactful marketing campaigns for our clients. Our goal is to help Web3 projects gain more visibility and recognition in the space while rewarding content creators who contribute to their success.
By combining our expertise in Web3 marketing with BULLZ’s influencer network, we are confident that we can help our clients achieve their marketing objectives and contribute to the growth of the Web3 ecosystem.
Influencer Marketing in Web3
In-app screens of BULLZ platform
Influencer marketing is a form of marketing that leverages the power and reach of social media influencers to promote a brand, product, or service. Influencers are individuals who have a large and loyal following on various online platforms, such as Instagram, YouTube, TikTok, etc. They are often seen as experts, trendsetters, or opinion leaders in their niche.
From Web 2.0 to Web 3.0
In-app screens of BULLZ platform
Influencer marketing has been a dominant strategy in the Web 2.0 era, which is characterized by the rise of user-generated content, social media platforms, and data-driven algorithms. Web 2.0 enabled brands to connect with their target audiences through influencers who shared authentic and engaging content.
However, Web 2.0 also has its limitations and challenges. For instance, Web 2.0 platforms are centralized and controlled by a few powerful entities that own the data and the rules of the game. This creates issues such as censorship, privacy breaches, platform dependency, and unfair revenue distribution. Moreover, Web 2.0 platforms are often saturated with ads and sponsored posts, which can reduce the trust and credibility of influencers and their content.
Web 3.0 is the next evolution of the internet that aims to address these problems and create a more decentralized, open, and transparent web. Web 3.0 is powered by blockchain technology, which is a distributed ledger that records transactions and data in a secure and immutable way.
Blockchain enables the creation of Web 3.0 digital products, such as cryptocurrencies, non-fungible tokens (NFTs), decentralized applications (DApps), and decentralized autonomous organizations (DAOs).
Opportunities and Challenges
BULLZ platform rewards Web3 influencers for their content
Web 3.0 offers new opportunities and challenges for influencer marketing. On one hand, Web 3.0 enables influencers to have more control and ownership over their data, content, and monetization.
For example, influencers can create and sell their own NFTs, which are unique digital assets that represent their identity, creativity, or value proposition. Influencers can also join or create DAOs, which are self-governing organizations that operate on smart contracts1. DAOs can allow influencers to collaborate with other creators, brands, or fans in a more democratic and transparent way.
On the other hand, Web 3.0 also requires influencers to adapt to new technologies, platforms, and audiences. For instance, influencers need to learn how to use cryptocurrency wallets, NFT marketplaces, DApps, and other Web 3.0 tools. Influencers also need to understand the culture and values of the Web 3.0 community, which is more focused on innovation, experimentation, and social impact1.
Moreover, influencers need to find effective ways to communicate and market their Web 3.0 digital products to their existing and potential followers. Influencer marketing in Web 3.0 is an emerging and exciting field that offers new possibilities for creators and brands alike. However, it also poses new challenges that require influencers to be more agile, creative, and knowledgeable about the Web 3.0 ecosystem.
Check out how we do Influencer Marketing for our clients.
How will the MetaWise x BULLZ partnership pave the way for influencers in Web3?
Download BULLZ app on both App Store and Google Play Store
At MetaWise, we believe that our partnership with BULLZ will pave the way for influencers in Web3. Together, we plan to make a significant impact in the world of decentralized social platforms by providing startups with a powerful tool – the BULLZ Campaign Manager.
This tool enables startups to quickly request various types of content, including onboarding tutorials, educational videos, and other materials that promote their projects and roadmap. The Campaign Manager allows for the creation of user-generated content that can be repurposed and used as social proof to enhance the credibility of projects in marketing campaigns and on websites.
Our partnership with BULLZ enables us to develop targeted and effective campaigns for our clients by utilizing the Campaign Manager and the WOM Protocol integration. This mutually beneficial arrangement allows content creators or influencers to earn rewards for their content creation efforts, while startups gain exposure and promotion through user-generated content.
Together, we aim to create a trustworthy and dependable ecosystem for Web3, while helping our clients achieve their objectives. By using the BULLZ Campaign Manager, we can create targeted and effective campaigns that reach a wider audience and promote accurate and reliable information about our clients’ projects, tokens, exchanges, and events.
With the BULLZ Campaign Manager, content creation is made more accessible, efficient, and effective, which in turn leads to a wider reach and higher engagement. Influencers can participate in campaigns by creating content that promotes Web3 projects while earning rewards through the WOM Protocol integration.
This partnership between MetaWise and BULLZ creates a mutually beneficial arrangement for both influencers and startups in Web3. We believe that by working together, influencers can play an even bigger role in promoting Web3 projects and contributing to the growth of the ecosystem.
About BULLZ & WOM Protocol
BULLZ is a dedicated app designed to help users discover authentic blockchain and crypto-related recommendations. With BULLZ’s “create to earn” model, users can earn WOM Tokens for their authentic recommendations directly within the app. By leveraging the power of user-generated content, BULLZ aims to cut through the noise and misinformation in the web3 space, providing reliable and accurate information to its users.
Powering the rewards system in BULLZ is the WOM Protocol, a blockchain-based protocol that enables brands, content creators, publishers, and social networks to monetize word-of-mouth recommendations on any website, app, or platform. As a result, WOM provides a new way for creators to monetize their content and for brands to reach a wider audience through user-generated content.
About Metawise
We are a Web3 marketing agency, dedicated to serving a diverse range of clients across a variety of industries, such as Metaverse, Crypto, DeFi, GameFi, NFT, Launchpads, Layer 1 & 2 solutions, and Fintech. We pride ourselves on our exceptional track record of providing timely deliveries, on-call support, and delivering high returns on investment for our clients.
In 2022, we achieved a significant 70x return on investment for our projects across Europe, Asia, the Middle East, and the United States, contributing to over 40 million impressions generated for our clients. Our expertise in Web3 marketing allows us to deliver innovative, customized, and effective solutions that enable our clients to achieve their goals and maximize their success in the rapidly evolving Web3 ecosystem.