The blockchain ecosystem is witnessing a rapid proliferation of diverse projects encompassing NFTs, DeFi, and the Metaverse. This surge can be attributed to the prevailing consensus that blockchain heralds an era of unparalleled prospects for the future.
As per Gartner, a preeminent US-based research and consulting entity, the cumulative value contributed by blockchain-centric ventures is projected to reach a substantial $360 billion by 2026. Within this dynamic milieu, distinguishing your project necessitates not only competing but also carving out a unique niche.
Amidst this backdrop, the trajectory of your project hinges significantly upon the formulation and execution of a judicious marketing strategy. In this context, MetaWise emerges as a prospective partner to bolster your marketing initiatives. However, exercising prudence in the decision-making process is advised. Rather, it is imperative to meticulously assimilate the best blockchain marketing strategies tailored meticulously, thereby intricately situating your project in the vanguard of attention.
Here are 5 best practices for blockchain marketing in 2022:
Create a Project Website
Online users are sceptical. They question every aspect of your project. A website of your project works as a major doubt-killer in such situations. An official website adds credibility as it clearly communicates the information users need. Moreover, a well-designed website strengthens your brand. With an attractive website, you can impress users while it defines the purpose of your project.
Activate Social Media Channels
Your target users are people. And, you find people on social media. Some of the social media channels you already know are Facebook, Instagram, and LinkedIn. Ah, but you missed the most important one for your blockchain project — Twitter.
Why is Twitter so valuable? Because most crypto influencers like Vitalik Buterin, Mark Cuban, and Elon Musk are on Twitter. And where there are influencers, there are followers.
You can use your project’s official handle as a notice board for updates, a billboard for promotions, and an interactive platform to communicate with your followers, aka your to-be users.
Build an Online Community
While social media helps gather the masses, only a loyal community can ensure your project’s success. Two of the most effective platforms to create an online community are — Discord and Telegram.
The whole thing works like a funnel. You attract users on social media. Then, you draw them into your community channels.. Doing this not only increases the likelihood of such users engaging with your project but in most cases, they become the first users when your project launches. In essence, they build your project with you.
Post Blogs
A blog for your project is as crucial as having a pitch deck. No, that is not an exaggeration. Consider this: you give your followers social media and community channels to engage and talk about your project. But, you also need a space to talk about different aspects of your project.
To talk about your project, you either create a separate blog section on your website or leverage a popular blogging platform such as Medium. While you can post updates on social media, a detailed version should be available on the blog. Think of a blog as a space where your followers can access their right to information. While they get better clarity, your project earns more credibility.
Conduct AMAs
A follower, aka to-be user, expects complete transparency with regard to project details. Just like your investors, they, too, have questions regarding your project. An effective way to deal with such situations is to host an AMA. Without a doubt, it is one of the best crypto marketing practices.
AMA stands for “Ask Me Anything.” See how it works: the individual behind the project — you or anybody from the top management — appears on a public forum and engages in a one-on-one conversation. An industry influencer interviews you while your followers can directly ask questions. Your answers to their queries assure them of commitment.
Final Thoughts
Whether you are just starting out or have been in the field with your project, you can always rely on these best practices for blockchain marketing. The blockchain industry might feel cluttered, but again, which industry is not? So stick to the best practices and be consistent. When your target users find your project and realize the value it holds, the door to success opens.
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